Complex Sets, One Idea sport and automotive films

Most of this work comes from sportswear, footwear and equipment brands, and from carmakers, usually around a launch, an anniversary or a production line. Maserati MC20 — How It's Made, Diadora Run Valley and Alfa Romeo — The Quadrifoglio show the approach: a technical world filmed with a director's eye rather than a catalogue's.

A film of this kind can open a launch, recount a company's own history, follow a product through the plant, prepare a sales network before the season or hold a stand at a trade fair. We don't usually shoot social campaigns, although the same shoot often provides the material a social campaign is later built from.

What we bring is direction. Movement and machinery can be filmed plainly, or in a way that is worth watching twice, and the difference is decided early: in the writing, in the order of the scenes, in what is left out.