Form, Light, Surface design and manufacturing films
- Styling handled in-house
- Product and process
- For launches, websites and trade fairs
Our Approach
We are strongest on the finished product, and we style it ourselves.
Styling is where a product film is usually won or lost, and we keep it in-house. The set, the props, the surfaces and the light are decided by the same people who direct and shoot, so the object reaches the screen the way it was designed.
These films live on the website, beside the product pages, and at the launch, which for several of our clients means the Salone del Mobile. The shorter versions that circulate afterwards come out of the same material.
When the way something is made is part of the argument, we film that as well: the process, the plant, the hands at work. A behind-the-scenes sits well next to the product film, rather than in place of it.
CROMO is the leader of the IAN Network, the network project of Audiovisual Industries of the North-East. To learn more, please visit: www.reteian.it.