Diadora. Larissa Iapichino

During Diadora’s 2024 event at the Arsenale, we were asked to create a real-life representation of a long jump, projected onto the Arsenale’s wall.

The athlete was Larissa Iapichino, but since her participation was still a secret, we couldn’t reveal her.

Together with Giacomo Bompan, we developed an AI workflow that masked the athlete while preserving the performance.

The video is currently featured as the hero on Larissa’s official website.

Here’s another clip from the same shoot, showing her jump. It was used as a video ad in Rome during the 2024 European Athletics Championships.

CREDITS
Brand - Diadora
Athlete - Larissa Iapichino
AI Graphics - Giacomo Bompan

CATEGORY
Installation, Shoes, Sports, Video